Top 20 Telephonic Interview Tips For Frequently Asked Questions & Answers

                              Top 20 Telephonic Interview Tips. 

 

The recruiters are using the Telephonic Interview to check the ability of the applicants for the recruitment. We are providing you the Top 20 Phone Interview Tips to be prepared for the same. This will definitely avail you the necessary stuff for frequently asked

Questions & Answers.  

The Interview on phone helps the employers to examine the aspirant’s ability and to make lesser the pool of candidates invited to face the in-person interview. This also helps to decrease the expenses of traveling of the candidates for the interviews. PPC Interview questions

If you are in search for a job opportunity or you have applied for a post then you should be prepared to attend the Phone Interview. It is not defined that, when an interviewer will call you for the interview. So, read the following Top 20 Phone Interview Tips Ourple: SEO Question

Be Ready: 

Top 20 Telephonic Interview Tips:

1         You should be prepared for the telephonic interview as the regular interview.

2         You should write-down your strengths and weaknesses.

3         You should also make a database of the Telephonic interview Questions & Answers.

4         The resume should be easy to understand and should be kept on the desk or affixed on the wall near the phone. This will make you able to give answer of the Frequently Asked Questions.

5         The aspirants should prepare a short list of achievements.

6         Keep a pen and paper near the phone which will help you to note down the important stuffs.

7         Turn off the “Call-Waiting facility” in your phone to avoid call interruption.

8         If you don’t have enough or convenient time then you may ask the interviewer to call back another suitable time.

9         Try to make your room sound proof. Avoid Kids, Pets and close the windows of the room.

10     Poor signals can create an interruption in your call for phone interview. So, it is convenient to provide the landline number to the interviewers. If you don’t have a PNT number then make sure that your mobile phone networks are full and signals are working properly. 

11     Avoid smoking and eating at the time of Interview.

12     Keep a glass of water nearby you and don’t let your mouth dry.

13     Be positive and make a positive image to the caller and the best way to do this is smiling during the interview. But remember that the Smile should be true.

14     Talk slowly and clearly which will help the interviewer to understand you answers easily.

15     Use MR. or Ms. and the last name of the caller. If you don’t know the last name you can use the first name.

16     Never break up the conversation with the interviewer.

17     You should take your time and collect your thoughts with an ease and then give an answer.

18     Don’t try to go in the deep of an answer. Try to give your answer in minimum words.

19     Try to imagine that you are facing the interview face to face.

20     After thanking the Interviewer you should ask for the possibilities to meet in person.

We hope that the tips given above will help you to be prepared to face any Telephonic interview. Google Analytics

 

SEO Question - A Little About Robots.txt

Robots.txt - Robots.txt is a text (not html) file you put on your site to let the know search robots which pages you would like them not to visit. Robots.txt is by no means mandatory for search engines but in general search engines obey what they are asked not to do. It is important to clarify that robots.txt is not a way from preventing search engines from crawling your site (i.e. it is not a firewall, or a kind of password protection) and the fact that you put a robots.txt file is something like putting a note “Please, do not enter” on an unlocked door – e.g. you cannot prevent thieves from coming in but the good guys will not open to door and enter. That’s why we say that if you have really sensitive data, it is too naïve to rely on robots.txt to protect it from being indexed and displayed in search results.

If we talk in a simple way it is one of the best way to let search engine know which files and folders on your Web site to avoid is with the use of the Robots meta tag Ourple. But since not all search engines read metatags, the Robots matatag can simply go unnoticed. A better way to inform search engines about your will is to use a robots.txt file.SEO Question

Meta Robots Tags, About Robots.txt and Search Indexing Robots

Entry	Meaning
User-agent: * Disallow:	Because nothing is disallowed, everything is allowed for every robot.
User-agent: mybot Disallow: /	mybot robot may not index anything, because the root path (/) is disallowed.
User-agent: * Allow: /	For all user agents, allow.
User-agent: BadBot Allow: /About/robot-policy.htmlDisallow: /	The BadBot robot can see the robot policy document, but nothing else.All other user-agents are by default allowed to see everything.This only protects a site if "BadBot" follows the directives in robots.txt
User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /private	In this example, all robots can visit the whole site, with the exception of the two directories mentioned and any path that starts with private at the host root directory, including items in privatedir/mystuff and the file privateer.html
User-agent: BadBot Disallow: / User-agent: * Disallow: /*/private/*	The blank line indicates a new "record" - a new user agent command. All other robots can see everything except any subdirectory named "private" (using the wildcard character)
User-agent: WeirdBot Disallow: /links/listing.html Disallow: /tmp/ Disallow: /private/ User-agent: * Allow: / Disallow: /temp* Alllow: *temperature* Disallow: /private/	This keeps the WeirdBot from visiting the listing page in the links directory, the tmp directory and the private directory. Allother robots can see everything except the temp directories or files,but should crawl files and directories named "temperature", and shouldnot crawl private directories. Note that the robots will use thelongest matching string, so temps and temporary will match the Disallow, while temperatures will match the Allow.
Bad Examples - Common Wrong Entries
use one of the robots.txt checkers to see if your file is malformed
User-agent: googlebot Disallow /	NO! This entry is missing the colon after the disallow.
User-agent: sidewiner Disallow: /tmp/	NO! Robots will ignore misspelled User Agent names (it should be "sidewinder"). Check your server logs for User Agent name and the listings of User Agent names.
User-agent: MSNbot Disallow: /PRIVATE	WARNING! Many robots and webservers are case-sensitive. So this path will not match any root-level folders named private or Private.
User-agent: * Disallow: /tmp/ User-agent: Weirdbot Disallow: /links/listing.html Disallow: /tmp/	Robots generally read from top to bottom and stop when they reach something that applies to them. So Weirdbot would probably stop at the first record, *. Ifthere's a specific User Agent, robots don't check the * (all useragents) block, so any general directives should be repeated in thespecial blocks.

A Process To Create A Google Sitemap.xml File

On Here I am Going to Tell You,  How to Create a Google Sitemap.xml

1.Sign in to Google webmaster tools with your Google account at www.google.com/webmasters/sitemaps. If you don't have a Google account, you will need to create one.

2. Add your site to your webmaster tools account.

3. Verify your site, either by creating a blank html file with a certain name (generated by Google), or by  inserting a specific Meta tag in your site index Ourple.

4. Go to Sitemap Generator http://www.xml-sitemaps.com/ website and create a auto generator sitemap.

5. Save the sitemap file to desktop and then upload in root level of your website.

6. Go back to Google's webmaster tools, and click on the Sitemaps tab.

7. Click "Add a Sitemap".

8. Select General Web Sitemap on the drop down list.

9. Enter the Urls of you sitemap. Eg. Sitemap.xml Click on Add Web Sitemap.

10. That's it! It can take up to a couple of days for Google to download your new sitemap. Click Here

Complete SEO SEM PPC Tips

What is SEM?
SEM or Search engine marketing is the general process that mingles the two processes namely SEO or search engine optimization and PPC or pay-per-click advertising.SEO Question
While the goal of both SEO and PPC is to give rank on the first page of search engine results, the basic processes of the two are quite different from each other.

Benefits of Search Engine Marketing (SEM)
1. Both small and large businesses can target a broad group of people at a fraction of conventional advertising costs.
2. SEM is the most gainful marketing tactic, as you settle on your financial plan for your advertising campaigns.
3. SEM unites prospective clients straightforwardly with your business consequently making it an efficient way of web marketing.
4. Search engines are the most sought-after ways of people to find websites. So over 80% of traffic comes from search engines.
5. All SEM methods for example, pay per click, search engine optimization, and local search marketing can contribute to grow your businesses.
6. Around 60% of online users make purchases depending on search engines results.
SEM (Search Engine Marketing) involves a range of marketing techniques required to maximize a visibility of the website on search engines so that it will increase visitor traffic. This typically includes:

What is SEO?
SEO or Search Engine Optimization stands for the optimization process of your website and its content so that the search engines will consider your website the most significant for particular key phrase search queries.

Benefits of Search Engine optimization:
Search Engine Optimization makes your website search engine friendly and brings huge visitors to your website once your site is listed on top listings of Search Engine’s Result Pages (SERP).
There are two main factors that influence the rankings of your web pages. This typically includes:

On Page Optimization
Off Page Optimization

On page optimization:
On-site optimization or On page optimization is the process of optimizing a website’s content and structure so that the search engine robots can read and index all the web pages of that site well. It includes title, meta tag, description, sitemap etc.
What are most important Methods for On Page Optimization?
Here are few things to do for on page optimisation.
# Keyword Research and Analysis
# Anchor Text Optimization
# Keyword Density
# Title Tag (Page Title Optimisation)
# Submission of XML Sitemap
# Page Specific Meta Tag Creation
# Search Engine Verification from Google, Yahoo and MSN
# Alt Tag Optimization
# Content Placement
# Creation and Submission of ROR.xml
# Creation of Proper Link Structure
# Implementation of 301 Permanent Redirect
# Implementation of Google Analytics
# Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
# Creating microformats like hcard integration, hrview integration,vCard integration

Off page optimization :
Off page optimization refers to the process of quality link building to related websites. Links building are made through different ways such as bookmark, directory, article, blog, forum posting etc.
What are most important Methods for Off Page Optimization?
Off Page Optimization is usually consist of different link building methods.
# Directory Submission
# Blog Posting
# Forum Posting
# Social Bookmarking Submission
# Footer Links
# Link Wheel
# Profile Creation
# Article Submission
# Press Release Submission
# Blog Commenting
# Rss Feed Submission
# Video Submission
# Social Media Optimization
# Css Submission
# Blog Hosting
# Affiliate Marketing
# Review Posting

What is Link building?
Link Building refers to the method of building relevant links to your website or pointing to a website of concern. It helps for getting higher ranking and visitors to your site.

Pay per click:
Pay per click refers to the method of search engine listing of company websites on the top and the right hand side of natural search engine results for a particular key phrase queries. It is also known as Google AdWords.

Adwords:
AdWords is a web marketing technique used to drive traffic to websites, where advertisers or the website owner pays the publisher search engine for each click.

Adsense:
AdSense is a Google run advertising program that allows you to make money from your blog or website by just displaying relevant ads.

New SEO Interview Question And Answer

New SEO Interview Question And Answer 

SEO Interview Questions And Answers

My SEO interview question and answers helps you to Cracking the interviewers questions very easily and very confidentially.Read them and prepare for your seo interview.

Q1. Tell me something about yourself ?

Ans. You should tell him very confidentially about yourself your strength and your Aim.

Q2. What you know about SEO ?

Ans. It is process of getting traffic from free and paid listing on the search engine like.

• google
• yahoo
• bing

Q3. How to get top position in SEO ?

Ans. With the help of two factors we get top position in Search Engine

A) ON PAGE OPTIMIZATION

B)OFF PAGE OPTIMIZATION

Q4. What do you know about ON Page Optimization ?

Ans. Where we need to work on On page of our site and we can make changes on title tag, meta tag,site structure and site content, links and keyword.And On page optimization we need to work also on logical factors.

Q5. What do you know about Off Page Optimization ?

Ans.Off page optimization means we can work on important factors like directory submission,link building,social media and fresh content.And Off page optimization we don't need to work on logical abilities.

Q6. Do you know about latest update in SEO ?

Ans.Yes Sir i know about latest updates in SEO

1) Panda

2) penguin  

Q7. What is the latest  Panda update ?                                                            

Ans. The Panda  is for improve the search result in Google.The latest panda version is 2.5.3 . All the focus was transformed on the user and now quality content , proper design, proper speed, proper use of images and videos, content to ad  ratio all mattered more after the Panda update.                                                                          

Q8. What do you know about latest update in penguin ?

Ans. In the September 5 the Google penguin 3 has updated. Mutt cutts says it is the new data refresh. 0.3% english language has effected. Penguin is the code name of the google algorithm. It is first arrived the April 24 2012. It’s goal is decreasing the ranking of the website that violate the Google Webmaster guidelines. This guidelines are violated by using black ghat SEO techniques like keyword stuffing, cloaking etc. Lots of duplicate sites are effected by this update. When it first arrived 3.1% search query has effected. But now only 0.3% has effected. Still it is very much dangerous for the SEO. I think best technique is that only directory submission can help you. It can overcome some damage of your site. But after all it’s very bad news for the world of SEO

Q9. Who is Matt cutts ?

Ans. Matt cutt is the head of Google web spam team.

Q10. What is keyword stemming ? 

Ans. keyword stemming is the process of finding out the root word from the  search query..

Q11.What is keyword density ?

Ans. Keyword density make your content stand out in crowd.

        Here is important formula of keyword density 

                                                     total no of keyword             *100

                                                  total no of words in your artical

Q12. What are webmastertools ?

Ans. Webmaster tools is free service by google where we can check all the details like indexing data,daily user, stats ,search query,CTR and XML sitemap.

Q13. Which  Important factors makes ON Page Optimization better ?   

Ans. In On Page Optimization there are some important factors like

1. Title Tag
2. Meta tag
3. Keyword
4. Sitemap
5. Images
6. Internal linking
7. Bread crimp.

Q14. Which  Important factors makes Off Page Optimization better ?

Ans. In Off Page Optimization there are some important factors like

1. Directory Submission 
2. Artical Submission
3. Press Release
4. Blog Writing/posting/creation
5. Classified Submission
6. Social  Media

Q15. What is google Sandbox ?

Ans. Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web.

Q16. What is LSI ?

Ans. LSI stands for latent semantic indexing.It is data retrieval technique.

Q17. How many characters limits in Title tag ? 

Ans. In title tag approx 70 characters we can add.

            <title>primary keyword(70 char)</title>

Q18. How many types of Meta Tags and their characters limits ?

Ans. 2 types meta tags in Seo

1. Description Meta tag (150 characters limits)
2. Keyword Meta tag (200 characters limits)

Q19. What Seo tools do you use ?

Ans. Google webmaster tools, Google analytic,keyword research,Alexa,open site explorer.

Q20. How many SEO techniques do you know ?

Ans. 1)Black hat seo

        2)White hat seo

        3)Gray hat seo

Q21. What is Black Hat Seo ? And how many techniques used in it ?           

                                                                                                                            

Ans. Black hat seo is technique in which we use duplicate issues like content,photos, video,hidden links,keyword stuffing doorway pages and many other.It is not good for our site because when Google starts its crawling it considered the site is full of duplicate issues and he penalized the site minimum +30 Google page ranking

                                            Black hat techniques

• hidden link
• keyword stuffing
• doorway pages
• incorrect keyword 
• link farming 
• mirror side

Note:- For Best seo this technique is not good avoid this technique..

Q22. What is White Hat Seo ? And how many techniques used in it ? 

Ans. White hat seo is a technique in which we used fresh,good contents in our site.Never used any kind of duplicate contents in it.It is the best method to get high ranking on the Search Engine..

                                         White hat techniques

• Quality contents
• Titles and Meta data
• Keyword research and Effective keyword use
• Quality inbound links

Note:- Best technique for best seo

Q23. What is Bookmarking Sites ? 

Ans. Bookmarking sites helps you to getting instant traffic on your site by his powerful social media factor.You can easily bookmarks this site on your favorites list and when it requires you can click on this and you will get this.

Q24.Top 6 Bookmarking  sites name ?

Ans. Top Bookmarking Sites.

1. Twitter
2. Pinterest
3. reddit
4. stumble upon 
5. Digg
6. Delicious

Q25. Tell me One URL short links site name ?

Ans. http://www.bitly.com 

Q: Define blog, article & press release?


Ans: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.

The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written  by a third party or expert of any specific field.

Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.

Q26: What are Meta Tags?

Ans: HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.

Example: 

<head>
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
</head>

Q27: Difference between keyword & keyword phrase?

Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

Q28: Establish a difference between PR & SERP.

Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.

SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.

Q29: Define Alt tag?

Ans: The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.

For example, the HTML for this image will appear something like this:

<img alt=”you can define alt tag just below the input box of image title while uploading or editing a image.” src=”<http://www.webgranth.com/wp-content/uploads/2012/07/Alt tag.jpg”>

Q30: What do you know about Adsense?

Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

 
Q31: Can you define Adword?

Ans: Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.

 
Q32: What is PPC?

Ans: PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.

Q33: What are the aspects in SEO?

Ans: The main aspect in SEO are divided in two class: SEO On-Page and SEO Off-Page.

SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.

SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

Q34: What do you know about RSS?

Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.

However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites. Click here to know more

Five Interview Mistakes We Can Easily Avoid

If you're interviewing for jobs, you know the feeling of kicking yourself for hours after an interview because you flubbed an answer or got the interviewer's name wrong. But no one is perfect, and most interviewers don't expect candidates to give perfect interviews. However, there are some interviewing mistakes that are easily avoidable, and which you can navigate away from with just a little bit of thought.SEO Question

Here are five interview mistakes that we can avoid if you know about them ahead of time.

1. Not preparing:-                                                                  

This is probably the No. 1 mistake most job candidates make: They show up for the interview without thoroughly preparing in the days before. Preparation doesn't mean a quick skim of the job description and a glance at the employer's website; it means at least several hours spent thinking through likely questions and practicing your answers to them, as well as thinking back on specific examples you can pull from your past to illustrate how you've excelled in previous jobs.PPC Interview Question

2. Not researching your interviewer:-

A quick glance on LinkedIn might give you advance warning that your interviewer used to work with that old boss who hated you, meaning you won't be caught off guard if asked about it in the interview. Or simply reading your interviewer's bio on the company website might tip you off that she has a background in the software you used to work with and you might get a lot of questions on that. General F A Qs

3. Being late:-

You might think that you're playing it safe by leaving for your interview a few minutes earlier than you need to. But hit a traffic accident and that buffer will fly out the window, which means you could end up arriving late. When you're heading out to an interview, it's smart to give yourself a huge buffer--meaning an hour or so--because it's nearly impossible to recover from being late for an interview. You can always kill the extra time in your car or a nearby coffee shop if you arrive early.

4. Wearing the wrong outfit:-

In most industries, you should wear a suit to a job interview. (IT is sometimes, but not always, an exception.) It doesn't matter if your interviewers are more casually dressed themselves; wearing a suit, as the candidate, is still an expected convention typically. But aside from picking out the right clothes, you also need to make sure that you look polished and groomed--that your clothes fit you well, that your hair is neat and in place, that your makeup is professional and not heavy-handed. It's also key that you feel comfortable in whatever you're wearing; you don't want to be constantly adjusting your neckline or fidgeting with your cuffs. About Analytics

5. Not being ready to talk about salary:-

Job seekers are often more uncomfortable with conversations about salary than anything else, and as a result, they often don't prepare for how they'll handle questions about it. This is a huge disservice to yourself. If salary does come up and you try to wing it, you're likely to end up with less money in your offer than if you were prepared. So don't leave it to employers to manage salary discussions for you; do your research and thinking ahead of time so that you can field salary questions confidently.

For more Information please visit at – Five Interview Mistakes

SEO Interview Questions: SEO Interviewing Questions and Answer

This post is about SEO interview questions which have compiled SEO interview questions & answers. These are very helpful for SEO job interview that will definitely bring a successful and bright career. These SEO interview questions and answers 2012 are congregated by our SEO experts in order to save your precious time and efforts and deliver a collection of best and most frequently asked questions just for you.In the field of internet marketing Search Engine Optimization (SEO) has been emerged as an excellent method to promote a website that’s means promoting a website in search engine with motive to enhance the ranking in search engine page result. However, in order to get top ranking position in search engines a website must be appears as search engine friendly.

As people accessing internet is proliferating dynamically, the extent of online or internet marketing is also on the hike accordingly. From huge corporate companies to small business establishment comprehending the importance of online marketing which tends to rise of demand for SEO and SEM expert. However, the interview held for SEO jobs is seems to be very confounded as most often it comprises various challenging questions that proves your capability of reasoning, logic, problem-solving skills and creative thinking. Therefore, either you are a fresher or experienced SEO professional, I am here to help you by presenting most frequently asked SEO interview question that would not only show your skills and knowledge but also helps to achieve the SEO jobs and make you the winner.

Moreover, being a SEO professional you would have to prove your skills and knowledge of SEO as well as SEO services in order to show your expertise in Search Engine field. Hence, in the coming section of this post I am going to present almost everything which concerns with SEO job interview question & answer which ensure your success in the SEO interview. So, just go ahead and go through these set of SEO interview question & answers .

Q: What is Search Engines?
Ans: Search Engines are very critical key element useful to find out specific and relevant information through huge extent of World Wide Web. Some major commonly used search engine:

•  Google
• Yahoo
• Bing

Q: Tell me something about Google.

Ans: Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Apart of Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.

Q: Define SEO?

Ans: SEO is the abbreviated form of “Search Engine Optimization”. It is the set of process in account of which a website or web page is being constructed or optimized that helps them to enhance their appearance or visibility at top in SERPs (Search Engine Result Pages).

Q: Explain distinct types of SEO practice?
Ans: Primarily two types of SEO are being sporting in practice – Off-Page SEO and On-Page SEO.
Off-Page SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method include various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous.

On-Page SEO is the process of optimizing a website which includes on-site work such as writing content, title, description, Alt tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.

Q: What are the different techniques used in Offpage SEO?
Ans: There are lots of techniques used in Offpage SEO work. Major Techniques are:

• Directory Submission
• Social Bookmarking
• Blog Post
• Article Post
• Press Release Submission
• Forum Posting
• Yahoo Answer
• Blog Comment
• Deep link Directory Submission
• Regional Directory Submission and all that.

Q: Define blog, article & press release?

Ans: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.


The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written  by a third party or expert of any specific field.

Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.

Q: What are Meta Tags?
Ans: HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.
Example: 
<head>
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
</head>

Q: Difference between keyword & keyword phrase?
Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

Q: What do you know about Black Hat SEO?

Ans: In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.
The method which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.

Q: Can you tell me some Black Hat SEO techniques?
Ans: Some Black Hat SEO techniques are:

• Keyword Stuffing
• Cloaking
• Doorway Pages or Gateway Pages
• Link Farming
• Hidden Text, etc.

Q: What is spider?

Ans: Spider also called as bot, crawler or robot is a set of computer program that browses World Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data center to index.
Q: Name the bots (spider) of major search engine?
Ans: The name of bots/spider of Google search engine is GoogleBot, Yahoo Slurp for Yahoo search and BingBot for Bing search engine.


Q: Can you differentiate ‘nofollow’ and ‘dofollow’?
Ans: Nofollow link is exactly vice-versa of dofollow link. These are non-crawling link which are not passed by search engines bot and hence can’t be cached or indexed. It is obvious when we wish to prevent a link from crawling and indexing.
Dofollow link is a kind of hyperlink which says all search engines crawlers to pass through which also put an impact over page rank. When we opt to employ or attempt to achieve a dofollow link then it is counted by search engines and sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlink for your website and enhances your site ranking.

Q: Define Page Rank.
Ans: PageRank is a set of algorithm for link analysis named after Larry Page and employed by Google search engine towards defining a numerical value from 1 to 10 to each component of hyperlinked documents like world wide web. The value accepts only round figure that means decimal are not allowed. Page rank is calculated by their inbound links.

Q: Establish a difference between PR & SERP.
Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.

Q: What is Cache?

Ans: Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over world wide web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix “cache:http://www.webgranth.com” with desired URL to view it cached version.

Q: Define Alt tag?

Ans: The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.
For example, the HTML for this image will appear something like this:
<img alt=”you can define alt tag just below the input box of image title while uploading or editing a image.” src=”<http://www.webgranth.com/wp-content/uploads/2012/07/Alt tag.jpg”>

Q: What do you know about Adsense?
Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

Q: Can you define Adword?
Ans: Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.

Q: What is PPC?

Ans: PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.

Q: What are the aspects in SEO?
Ans: The main aspect in SEO are divided in two class: SEO On-Page and SEO Off-Page.
SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.
SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

Q: What do you know about RSS?
Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.
However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites.

Q: How would you define Alexa?

Ans: Alexa is a California based subsidiary company of Amazon.com which is widely known for its website and toolbar. This Alexa toolbar congregate browsing behavior data and send it to website, where the data is analyzed and stored and create report for company’s web traffic. Also, Alexa provides data concerned to traffic, global ranking and other additional information for a websites.

Q: How can you achieve Google Page Rank?
Ans: Generally, Google Page Rank is based on inbound links, therefore, more backlinks you congregate more your page rank will be. Also, it is influenced by rank of page which is linked to you. One other thing to consider is that older your website will be, it will be more favorable and trusted to Google. Google reward those websites who incorporates lots of pages, tons of incoming link and also healthy quantity of internal links to another pages within the site. In respect of SEO projects, relatively it is not so significant but delivers a picture about work to perform towards earning inbound links.

Q: Why the Title Tag in Website is valuable?

Ans: In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits in that page. It is valuable because this is thing which appears in the search engine result section and tells the user & search engine, what is about this page.

Q: What is Site Map and distinguish between HTML sitemap and XML sitemap?
Ans: A sitemap incorporates list of web-pages which is accessible to users or crawlers. It might be a document in any form employed as a tool for planning either a web page or web design that enables them to appear on a website as well as typically placed in a hierarchical style. This helps search engine bots and users to find out the pages on a website. The site map renders our website more search engine friendly as well enhances the probability for frequent indexing.
HTML sitemap can be incorporated directly in a web page for user’s flexibility and can be implemented through proper design. On the other hand, XML sitemap is useful only for search engine crawlers or spiders and doesn’t visible to users. It sits in the root of website.
such as: http://www.webgranth.com/sitemap.xml
 Which is better: an HTML site map or XML Sitemap? BY Matt Cutt

Q: What’s the significance of Robots.txt file in a website?

Ans: Robots.txt file is considered as a convention useful to prevent cooperating web robots and web crawlers from accessing all or part of a website or its content for which we don’t want to be crawled and indexed but publicly viewable. It is also employed by search engines to archive and categorize website and to generate a rule of no follow regarding some particular areas of our websites.

Q: How Keywords are implemented for optimization?

Ans: The best way to opt and implement keywords is to designate those keywords which are popular, relevant to our content, comprises high search volume and effective. Stuffing and over employment of keywords must be avoided. In order to get best result and effect, our pages shouldn’t contain keyword density more than 3-4%. Including keywords into title and description is highly recommended.

Q: What is cloaking?

Ans: Cloaking is a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to user’s browser. These techniques does not come under the guidelines of search engines.

Q: Do you know about Blog Flipping?
Ans: Blog Flipping is the practice to sale a blog when it becomes famous and popular as well as driving healthy amount of traffic.


Q: What you opined about HTML either it is Case Sensitive or Case Insensitive?
Ans: HTML is case Insensitive. It doesn’t matter and deliver identical result either you write in Upper Case or Lower Case.
Under what circumstances you would intend to eliminate pages from search engines through robots.txt vs. Meta robots tag?
Ans: Generally, I would continue to employ robots.txt in order to make search engine indexing a directory on a website. This might be often a directory that is concerned with admin function or incorporate contents only in form of script or image gallery. Generally, robots.txt is employed to prevent a directory and its sub-folders and files to crawl by search engine bot as well as Meta robots tag for a specific web page.

Q: What things are significant in organically ranking a website?
Ans:  Basically there are various things that is being employed for organically ranking a website which can be classified in 3 distinct categories:

• Website content: It must be quality and unique content as well as most be well optimized and well structured.
• Website structure: This include TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.
• Back-links: You can create a link for any where but prior to this it is obvious to ensure for relevant site and healthy link.

Q: What steps would you follow to optimize a website?

Ans: These are following steps to be followed while optimizing a website:

• First of all we will interview webmaster or website owner to congregate relevant information, goals and website’s purpose.
• Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.
• Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, “alt” attributes and META tags (Meta Title, Meta description & Meta Keyword).
• Target & implementing keywords as H1, H2 & so on relevant to the site and its content.
• Analyzing website navigation.
• Ensuring the robots.txt file and sitemap existence as well as check their efficiency.
• If required, making recommendations for modifications in website as well as its each and every page and so on…..

Q: SEO Checklist for New Websites

Q: What is considered as more significant – Creating great content or building backlinks?
Ans: Both are obvious. Creating quality content is considered as the first element responsible for ranking as well as building backlinks is useful to build authority to a site as well as coined as a metric for ranking well.

Q: What will be your step when the company website you are working with wish to migrate its all content to a new domain?
Ans: First of all I would update the previous website with permanent redirect to new page for each and every page. Later eradicate previous content from search engines in context of avoiding duplicate content issues.

Q: What’s your opinion about link buying?

Ans: Generally I avoid this practice. Though other means of paid marketing are also available. The process of link buying is don’t liked by search engines. It doesn’t comes under the guidelines of search engine.

Q: Can you establish a difference between SEM and SEO?
Ans: SEO is a set of processes to get our website or pages appear in search engine result page. On the other hand SEM is search engine marketing being used in practice to purchase advertising space in search engine page result.

Q: What strategies would you implement for backlinks?
Ans: I would request for backlinks to competitors relevant website as well as provide reciprocal link if required. In addition, I would attempt to submit press release, article submission, blog submission and other aspects of off-page SEO to most relevant and quality sites.

Q: What do you think about social media in SEO strategy?

Ans: Social networking websites are considered as social media which is very effective and robust for viral marketing. Viral marketing has been proved as very powerful resource, in the case if our content is unique, attractive and appealing. Some media Site:

• Facebook
• Twitter
• Linkedin
• Myspace
• Digg
• Youtube
• Myspace, etc.

Q: In order to prevent penalty, what things you shouldn’t perform to increase ranking?

Ans: I would discard links from those websites which is supposed to act as link farm as well as poor quality sites which have low page rank. Ensure that our site must contain unique and quality content without keyword stuffing. Also, I used to avoid any practices of ‘spam’ which include certain affiliate advertising websites, unsolicited e-mail campaigns etc.

Q: What mistakes you should avoid while optimizing the website?

Ans: The main mistakes that should be avoided are filling keywords in Web-Page, employing identical anchor text for link building, keyword stuffing, getting low quality backlinks etc.

Q: Define and Differentiate Webmaster Tool & Analytics Tool?

Ans: Webmaster Tool is a free service catered by Google which provide us a complete report for indexed data, crawling errors, backlinks information, search queries, website malware errors, CTR and submitting XML sitemap. Basically, it acts as a mediator between website and server provide complete overview of data, issues and other queries.

Google Analytics is a free web analysis tool first rolled out in late 2005 but generally it become available for users in August 2006. This tool acts between website & internet browser/users and offers complete overview of visitors statistics which exactly says about general website activities like page views, site visits, bounce rates, average time spent on site or pages, sources of traffic, location etc. It is also obvious for tracking Adword queries.

Q: How can you enhance the crawling frequency by search engines for your website?

Ans: Including new, original, unique and quality content on our website more frequently enables search engines to crawl more frequently.

Q: What do you know about Keyword stemming?
Ans: It is the practice to find out root word from search query. For instance, a keyword like “playful” will be split to the word “play” by stemming algorithm that turns it possible. Thus, the search result appear on the screen will contain the word “play” in it.

Q: What do you know about LSI?

Ans: LSI is the abbreviated form of Latent Semantic Indexing. It has been emerged as a technique of fetching data via establishing a communication among words as well as employing synonyms in the midst of retrieving the data from the index.

Q: Can you tell me about Frames in HTML?
Ans: Frames in HTML are obvious as they used to discriminate the page content into distinct fragments. Search engines treat these frames as absolutely different pages as well as frames also put an negative impact over SEO. Therefore, we should avoid the practice of using Frames and implement basic HTML instead.

Q: How can you know about your SEO campaign whether it is working or not?
Ans: First of all I would attempt to make a search on all search engines employing relevant keywords and keyphrases, I am optimizing for. The analysis of result will say whether the methods of optimization have gain results or lost. I would analyze the report regularly as search engine make update and index. I would attempt to another aspect of website statistics which says about origin of traffic.

Q: What is the meaning of competitive analysis?
Ans: Competitive analysis, as its name suggested it is establishment of a comparison of data between the website I am optimizing and that website who rank highly in search results. It will be a great source of idea.

Q: After implementing distinct SEO methods for a site, if you haven’t got any improvements. What would be your next step?
Ans: I would make troubleshooting for the issues. Firstly, I would designate whether it is a new project. Again I will analyze relevant keywords and phrase for the site I am optimizing for as well as took an insight study of competitive analysis. If the website and pages has been index and appears in the first 10 pages of search engine result page but not in the top three, I would go for some transformation to on page text, page titles and page descriptions. But in the case if website has not been indexed still or dropped from index, might be it comprises some big issues and total re-submission and re-work might be required.
However, I opined here that this post will be highly beneficial for who are stepping towards marshaling their career as SEO professional especially for those who are still freshers. Moreover, in this post I have also listed some useful SEO interview question for experienced professionals that will definitely help them to grab their dream job and offer a great opportunity to add sparkles in their career.


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