What can I use Google Analytics for?
It’s great for finding out...
- how
many users are visiting your blog
- how
often users are visiting your blog
- which
of your posts are most popular
- which
search terms visitors found you through
- where
your visitors are coming from
How do I add Google
Analytics to my blog’s theme?
Some blog themes allow you to paste a Google Analytics ID in the
Appearance section of the “Customize theme” page. If your theme doesn’t support
that, follow the instructions below.
- Visit
Google Analytics and log in with your Google account. If you don’t have a
Google account, it’s easy to create one.
- Click
"Sign up" if you're a new user. Otherwise, click
"Admin" on the upper right, then click "+ New Account"
under the Accounts tab.
- In
the "Account Name" field, enter "Tumblr" or your
Tumblr URL (e.g. "myblog.tumblr.com").
- Choose
"http://" in the dropdown menu and type the URL or custom domain
of your blog.
- Set
your country and time zone.
- Set
your data sharing preferences.
- Select
the country or territory for the User Agreement.
- Read
the Terms of Service, then check the box that says "Yes, I agree to
the above terms and conditions."
- Click
"Create Account."
- Copy
the tracking code on the next page.
- Click
"Save" in Google Analytics.
- Open
your Dashboard in a new window.
- Click
Settings (the gear icon) at the top of your Dashboard.
- Click
the blog you’d like to update on the left side of the page.
- Click
“Customize” in the Theme section.
- Paste
the Google Analytics code into the "Description" field OR click
“Edit HTML” and paste the code before "</head>."
- Click
"Save."
Why does my status read “Tracking
code not verified”?
This means Google’s system has not processed your data yet.
How do I view my blog’s traffic
metrics?
- Log
in to Google Analytics.
- Under
Account Home, choose your blog.
Related Advanced Segments
Advanced Segments allow you to isolate and analyze specific kinds of traffic. For example, you might create a segment that only includes visits from purchasers. You can then browse through your Analytics reports, viewing data only for this segment or even comparing it side by side with data from other segments or data from all visits.
You can create your own segments and apply them to your data as well as select from predefined segments. To apply a segment, click the drop down menu in the control bar at the top right of any report next to the text Advanced Segments. Then select the segment(s) you want to apply to your data.
Once you apply a segment, you'll see it reflected throughout all reports in the profile. You'll also see it reflected when you look historical data in the profile. Don't worry about harming your data; segments are non-destructive. To see all of your data again, simply select the "All Traffic" segment.
Advanced Segments aren't available for the Funnel Visualization report. Due to the way data is aggregated for this report, it isn't possible to provide visit-level segmentation.
Differences Between Advanced Segments and Filtered Profiles
While filtered profiles may also be used to isolate and analyze subgroups of traffic, there are some key differences between using filters and advanced segments:
- You can examine historical (e.g. last month's ) data for an advanced segment, even if you just created the segment today. In contrast, a filtered profile will only contain data starting from the date you created it.
- You can see and compare multiple advanced segments side by side in reports. In contrast, you can only view data for one filtered profile at a time.
- A filtered profile is usually the best choice if you want to always exclude a certain kind of traffic from your analysis. For example, while you can create an advanced segment that only includes external traffic, it would be better to create a profile that excludes internal traffic instead. That way, you won't have to remember to apply the segment each time you look at reports. Also, you can always apply other advanced segments to the filtered profile data.
- If you want to limit some users' access to only a subset of data, you should set up filtered profiles for this instead of using advanced segments.
Advanced Segments
Segmentation of visits so that you can create powerful filters with just a few mouse-clicks.
Overview
One of the most popular and powerful features in Google Analytics is Advanced Segmentation. It lets you isolate and analyze subsets of your traffic. You can select from predefined segments such as "Paid Traffic" and "Visits with Conversions" or create your own segments with a flexible, easy-to-use segment builder. Then, you can apply one or more of these segments to current or historical data, and even compare segment performance side by side in reports. We think you'll love it.
Benefits:
- Advanced Segmentation lets you break down all your Google Analytics visitor data into manageable chunks.
- Select from predefined custom segments or easily create your own.
- Apply a segment to all past traffic so you can dig into your data and get valuable insights to improve your future campaigns and online experiences.
I love using Advanced Segments in Google Analytics
I love using Advanced Segments in Google Analytics. Sure, you can export a big chunk of data to Excel and then use some Excel wizardry to clean up the data and display it in different ways, but what if you just need to get a quick snapshot of certain traffic or trends, but the default segments don't go far enough? I've put together a few of my favorite Google Analytics Advanced Segments for you, so that you can add them to your own Analytics and use them as you need.
Segment 1: 1 word keywords
This first segment will just give you all of the one-word keywords that are driving traffic to your site. Sometimes there are crap keywords, but I am increasingly finding it interesting how sites can rank for one-word keywords because of personalized results.
^\s*[^\s]+(\s+[^\s]+){0}\s*$
Segment 2: 2-3 words
This next statement gives you all of the two and three word keyphrases driving traffic to your site. These are normally the important terms for you, because 2-3 word phrases have been shown to drive the best targeted traffic. For example, "vouchers" might be too general too really bring you good traffic but "voucher codes" or "quality voucher codes" will probably give you better traffic.
^\s*[^\s]+(\s+[^\s]+){1,2}\s*$
Segment 3: 4+ words
This segment is like the statements above, but instead gives you all keyword phrases that have four or more words in them. This is all you need for segmenting down to your longtail keywords quickly and easily in Analytics.
^\s*[^\s]+(\s+[^\s]+){3,}\s*$
Segment 4: Social Media Traffic
Sometimes you need to see the easy breakdown of your referral sources, and even more often it can be helpful to see just your Social Media traffic. Here is how we have our Social Media Advanced Segment set up in the Distilled Analytics account:
Segment 5: Traffic to Blog (where URL is http://www.site.com/blog)
If you have a separate blog where you write and try to generate both links and traffic, it can be helpful to have a way to easily segment out the traffic to just this section of your site. Sure, you could just use the Filter section, but why do this when you can set up an Advanced Segment and have it forever? A little more work in the short term can save some big headaches. Note: this is really only helpful if your blog articles have the URL structure of http://www.site.com/blog/(post-url) Here is how I have set up an Advanced Segment to do just this:
Segment 6: Google as Source
Since SEOs often care mostly about Google traffic (for better or for worse), since it is where the bulk of our traffic comes from in almost every case, I also have an Advanced Segment set up to show me the traffic where Google is my source. Here you go:
Segment 7: Twitter Traffic
Segmenting down to just Twitter traffic is a chore, because so many different Twitter clients show up differently in your Analytics. This has become less of an issue recently, since Twitter changed to putting all shared links shortened with the T.co shortener (which Tom wrote about here), but we still need to account for all Twitter clients when segmenting out back traffic.
Here is the Advanced Segment I use. Have I missed any?
How to set up Advanced Segments for any section of your site.
Much like the "/blog" example above, if your site is broken into areas (for example, my site is broken into /category/search-engine-optimization and /category/social-media), you can also create advanced statements for these.
Here is how I set up an Advanced Segment for my SEO category:
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