SEO In 2016 - A Complete Tutorial To Rank On First Page

Do you want your post to be implicit easily by search engines?

Do you want to formulate it easier to implicit which keyword your website or blog should #rank for, by the search engines?

If Yes?

You are in the right place Ourple. Within this post we are going to know about the clandestine of making your website and blog posts keyword beleaguered and how to get your website in top first page in the search engine using an Effective SEO Techniques in a uncomplicated and detailed approach.

On page and off page optimization-> These are the two main factors that are most important to optimize any website or blog. First let’s have a look about on page Optimization. 

First of all you have to know that on page SEO optimization is totally different from on site optimization. In on-page we optimize the content for our targeted keywords. Using of appropriate keywords, headings, quality of the content and many more factors are incorporated in it. Have a detailed look of each factor one by one.

Importance And Why You Need On Page Optimization

When you publish a post and if it has not reached the first page in the search engine, do you ever analyzed the reasons or mistake that is made? As we all know that the Search engines are a set of algorithms which looks into the different factors to rank your page for the targeted and related keywords.

• Top On Page SEO Factors

Now let’s have a look on some of the most important On Page SEO factors for blogs and websites which will help you to rank first page in search engines.

• Post Title

The most important on page factor which really have a major role is the post/page title. It describes whether posts will be doing well on search engines or not. Towards the beginning of title tag we should have a targeted keyword. Do not replicate the sake keywords, so that you can get better rankings on search engines. Title characters are also very important it should be approx 65 characters with spaces.

• Post Permalink Structure

Optimized URL Structure is very important for SEO to get ranked well. Have the targeted keyword towards the beginning of the post URL. Not to use special characters, brackets, symbols, commas etc in your URL Structure. Use alphabets and numeric from 0 – 9 in your URL structure, and to distinguish two strings in URL structure you have use dashes and always use hyphens (-) in URLs not underscore (_). Make sure you follow a pretty permalink instead of some random strings in your permalink URL Structure.

• Heading Tags

Use H1 tag for the post title, and h2, h3, h4 etc to highlight various subheadings and important points. Repeating h2 or h3 tags too many times will be taken as negative SEO practice. As per standard you can use H1 tag once in a page and H2-h3 can be used approx 4 times.

• Keyword Density

1.5 % with mix of LSI keywords should be the keyword density. Use you keyword in the first paragraph if possible and then in the last paragraph apart from regular use in the post content. You should have bold, italics and underlines to highlight important phrases and keywords in your post.

• Meta Tags

Solely and relevant Meta keywords and descriptions with each of your post is very important. Use target keywords in the Meta descriptions and Meta keywords. The Meta description tag is the summary for your post. The length of the Meta description should be 160 characters including spaces. Write user friendly Meta description tags for good click through rate in search engines. However Google don’t prefer Meta keywords now.

• Image Optimization

It helps in driving huge traffic from image search. To make your post more focuses and targeted, keywords in alt text and image and image title helps a lot. Add one or more images to your posts. Use targeted keywords as a part of image name, image alt text etc. Use of images makes your post striking and interesting. Add only small size images, if you add large images it will slow down your page speed and therefore will lower down your page rankings because now a day’s website load time is measured as one of the ranking factor on Google organic search.

• Word Count per Post

Now a days we can see the post which carries minimum 700 words will look and rank higher in search engines. Write long, well researched blog posts while targeting high competitive keywords in your niche. Writing natural and related topic that covers everything in your topic would be the additional benefit.

• Content Interlinking

Link your blog to other related blog to send additional page rank and traffic to them. This will lead the readers to stay more time on your blog. Do not over do it. Use keyword rich anchor texts while your interlink to your own posts which will help in posts to perform better on Google and other search engines for their targeted anchor texts. But don’t confuse search engines with two similar posts for the same keyword.

• External Websites Linking 

It would be the great idea to link out to external websites, but have to be careful in linking only to the trusted websites. Use no follow tag to avoid passing page rank and search engine rankings to bad neighbors and to know about the authority or popularity of a website. Do follow link for trusted websites. If not you can try to link with wiki article which is considered as one of the most authoritative source of info. Linking to useful resources will make your content more informative and increases the credit ability.

• Write Unique Content

Write engaging contents so that search engines love new and unique contents and will rank high in search engines. You can do this by asking some questions or you can ask their opinions on topics relating to your posts.

• On Page SEO Checklist 

Here is One Page SEO Checklists to follow in 2016 to get rank well.

• Keywords Usage 

1. In Title
2. In permalink
3. In First Paragraph
4. In image alt tag
5. Tweaked keywords in H2 or H3
6. Bold, Italic and underline Important keywords and phrases
7. External links to relevant and trusted sites
8. Internal links to related articles
9. Remove stop words from permalinks
10. Add Multimedia’s like info graphic, slides, video etc
11. Longer content length
12. Compress and re size image before uploading
13. Website loading speed
14. Use LSI Keywords

Other Things To follow

• Meta title – less than 65 characters including spaces
• Meta description – less than 150 characters
• Use Social SEO plug-in, add image for twitter, face book
• Have social sharing buttons at the end of every posts
• Have related posts after blog posts to decrease bounce rate

Things that you should not do

• Only one h1 tag
• No repetition of h2 and h3 tag
• Keyword density should not be more than 1.25%

Things to note before Starting

• Keywords in the beginning of the post title
• Use long tail keywords
• Remove dates from the posts if you are writing in the evergreen niche.
• Longer content length, better ranking
• Ask users to take action at the end of the post

• Off Page SEO Techniques

In above contents we saw how to do on page SEO techniques, addition to this performing off page optimization is also very important (50-50 importance of on-page and off-page). Here are the few off page optimization techniques that will drive you traffic and back links, leading to increase in sales. 

1. Creating communities in Social Media Sites
2. Find relevant niche blogs for link building
3. Focus on Blog Commenting
4. Forum Postings
5. Blog Directory Submissions
6. Social Bookmarking
7. Search Engine Submissions
8. RSS feed Directory Submissions
9. Article Directory Submissions
10. Link Exchange
11. Guest Posting
12. Link baiting
13. Answering Questions
14. Guest Postings
15. Video Submissions
16. Photo Sharing
17. Local Directory Submissions
18. Press Release Submissions
19. Classifieds Submissions
20. Document Sharing
21. Info graphic Submissions

Performing off page optimization using above method, you can get high ranking and leads for your website, but request you to do it very carefully, if you do it in a wrong way it may be considered as negative SEO practice and will lead to penalization of sites. 

Want to grow your business online or need consultant contact mail at – kavmr.pandey@gmail.com.

What techniques you are using on page and off page in 2016? Please mention some of the topics if there are missed in both on page and off page for 2016! 

Let’s have a discussion in the comment section below or mail me your queries at kavmr.pandey@gmail.com or pandey.rajneesh90@gmail.com, or you can also skype me at rajneesh.kumar.pandey1. 

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Top 20 Telephonic Interview Tips For Frequently Asked Questions & Answers

                              Top 20 Telephonic Interview Tips. 

 

The recruiters are using the Telephonic Interview to check the ability of the applicants for the recruitment. We are providing you the Top 20 Phone Interview Tips to be prepared for the same. This will definitely avail you the necessary stuff for frequently asked

Questions & Answers.  

The Interview on phone helps the employers to examine the aspirant’s ability and to make lesser the pool of candidates invited to face the in-person interview. This also helps to decrease the expenses of traveling of the candidates for the interviews. PPC Interview questions

If you are in search for a job opportunity or you have applied for a post then you should be prepared to attend the Phone Interview. It is not defined that, when an interviewer will call you for the interview. So, read the following Top 20 Phone Interview Tips Ourple: SEO Question

Be Ready: 

Top 20 Telephonic Interview Tips:

1         You should be prepared for the telephonic interview as the regular interview.

2         You should write-down your strengths and weaknesses.

3         You should also make a database of the Telephonic interview Questions & Answers.

4         The resume should be easy to understand and should be kept on the desk or affixed on the wall near the phone. This will make you able to give answer of the Frequently Asked Questions.

5         The aspirants should prepare a short list of achievements.

6         Keep a pen and paper near the phone which will help you to note down the important stuffs.

7         Turn off the “Call-Waiting facility” in your phone to avoid call interruption.

8         If you don’t have enough or convenient time then you may ask the interviewer to call back another suitable time.

9         Try to make your room sound proof. Avoid Kids, Pets and close the windows of the room.

10     Poor signals can create an interruption in your call for phone interview. So, it is convenient to provide the landline number to the interviewers. If you don’t have a PNT number then make sure that your mobile phone networks are full and signals are working properly. 

11     Avoid smoking and eating at the time of Interview.

12     Keep a glass of water nearby you and don’t let your mouth dry.

13     Be positive and make a positive image to the caller and the best way to do this is smiling during the interview. But remember that the Smile should be true.

14     Talk slowly and clearly which will help the interviewer to understand you answers easily.

15     Use MR. or Ms. and the last name of the caller. If you don’t know the last name you can use the first name.

16     Never break up the conversation with the interviewer.

17     You should take your time and collect your thoughts with an ease and then give an answer.

18     Don’t try to go in the deep of an answer. Try to give your answer in minimum words.

19     Try to imagine that you are facing the interview face to face.

20     After thanking the Interviewer you should ask for the possibilities to meet in person.

We hope that the tips given above will help you to be prepared to face any Telephonic interview. Google Analytics

 

SEO Question - A Little About Robots.txt

Robots.txt - Robots.txt is a text (not html) file you put on your site to let the know search robots which pages you would like them not to visit. Robots.txt is by no means mandatory for search engines but in general search engines obey what they are asked not to do. It is important to clarify that robots.txt is not a way from preventing search engines from crawling your site (i.e. it is not a firewall, or a kind of password protection) and the fact that you put a robots.txt file is something like putting a note “Please, do not enter” on an unlocked door – e.g. you cannot prevent thieves from coming in but the good guys will not open to door and enter. That’s why we say that if you have really sensitive data, it is too naïve to rely on robots.txt to protect it from being indexed and displayed in search results.

If we talk in a simple way it is one of the best way to let search engine know which files and folders on your Web site to avoid is with the use of the Robots meta tag Ourple. But since not all search engines read metatags, the Robots matatag can simply go unnoticed. A better way to inform search engines about your will is to use a robots.txt file.SEO Question

Meta Robots Tags, About Robots.txt and Search Indexing Robots

Entry	Meaning
User-agent: * Disallow:	Because nothing is disallowed, everything is allowed for every robot.
User-agent: mybot Disallow: /	mybot robot may not index anything, because the root path (/) is disallowed.
User-agent: * Allow: /	For all user agents, allow.
User-agent: BadBot Allow: /About/robot-policy.htmlDisallow: /	The BadBot robot can see the robot policy document, but nothing else.All other user-agents are by default allowed to see everything.This only protects a site if "BadBot" follows the directives in robots.txt
User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /private	In this example, all robots can visit the whole site, with the exception of the two directories mentioned and any path that starts with private at the host root directory, including items in privatedir/mystuff and the file privateer.html
User-agent: BadBot Disallow: / User-agent: * Disallow: /*/private/*	The blank line indicates a new "record" - a new user agent command. All other robots can see everything except any subdirectory named "private" (using the wildcard character)
User-agent: WeirdBot Disallow: /links/listing.html Disallow: /tmp/ Disallow: /private/ User-agent: * Allow: / Disallow: /temp* Alllow: *temperature* Disallow: /private/	This keeps the WeirdBot from visiting the listing page in the links directory, the tmp directory and the private directory. Allother robots can see everything except the temp directories or files,but should crawl files and directories named "temperature", and shouldnot crawl private directories. Note that the robots will use thelongest matching string, so temps and temporary will match the Disallow, while temperatures will match the Allow.
Bad Examples - Common Wrong Entries
use one of the robots.txt checkers to see if your file is malformed
User-agent: googlebot Disallow /	NO! This entry is missing the colon after the disallow.
User-agent: sidewiner Disallow: /tmp/	NO! Robots will ignore misspelled User Agent names (it should be "sidewinder"). Check your server logs for User Agent name and the listings of User Agent names.
User-agent: MSNbot Disallow: /PRIVATE	WARNING! Many robots and webservers are case-sensitive. So this path will not match any root-level folders named private or Private.
User-agent: * Disallow: /tmp/ User-agent: Weirdbot Disallow: /links/listing.html Disallow: /tmp/	Robots generally read from top to bottom and stop when they reach something that applies to them. So Weirdbot would probably stop at the first record, *. Ifthere's a specific User Agent, robots don't check the * (all useragents) block, so any general directives should be repeated in thespecial blocks.

A Process To Create A Google Sitemap.xml File

On Here I am Going to Tell You,  How to Create a Google Sitemap.xml

1.Sign in to Google webmaster tools with your Google account at www.google.com/webmasters/sitemaps. If you don't have a Google account, you will need to create one.

2. Add your site to your webmaster tools account.

3. Verify your site, either by creating a blank html file with a certain name (generated by Google), or by  inserting a specific Meta tag in your site index Ourple.

4. Go to Sitemap Generator http://www.xml-sitemaps.com/ website and create a auto generator sitemap.

5. Save the sitemap file to desktop and then upload in root level of your website.

6. Go back to Google's webmaster tools, and click on the Sitemaps tab.

7. Click "Add a Sitemap".

8. Select General Web Sitemap on the drop down list.

9. Enter the Urls of you sitemap. Eg. Sitemap.xml Click on Add Web Sitemap.

10. That's it! It can take up to a couple of days for Google to download your new sitemap. Click Here

Complete SEO SEM PPC Tips

What is SEM?
SEM or Search engine marketing is the general process that mingles the two processes namely SEO or search engine optimization and PPC or pay-per-click advertising.SEO Question
While the goal of both SEO and PPC is to give rank on the first page of search engine results, the basic processes of the two are quite different from each other.

Benefits of Search Engine Marketing (SEM)
1. Both small and large businesses can target a broad group of people at a fraction of conventional advertising costs.
2. SEM is the most gainful marketing tactic, as you settle on your financial plan for your advertising campaigns.
3. SEM unites prospective clients straightforwardly with your business consequently making it an efficient way of web marketing.
4. Search engines are the most sought-after ways of people to find websites. So over 80% of traffic comes from search engines.
5. All SEM methods for example, pay per click, search engine optimization, and local search marketing can contribute to grow your businesses.
6. Around 60% of online users make purchases depending on search engines results.
SEM (Search Engine Marketing) involves a range of marketing techniques required to maximize a visibility of the website on search engines so that it will increase visitor traffic. This typically includes:

What is SEO?
SEO or Search Engine Optimization stands for the optimization process of your website and its content so that the search engines will consider your website the most significant for particular key phrase search queries.

Benefits of Search Engine optimization:
Search Engine Optimization makes your website search engine friendly and brings huge visitors to your website once your site is listed on top listings of Search Engine’s Result Pages (SERP).
There are two main factors that influence the rankings of your web pages. This typically includes:

On Page Optimization
Off Page Optimization

On page optimization:
On-site optimization or On page optimization is the process of optimizing a website’s content and structure so that the search engine robots can read and index all the web pages of that site well. It includes title, meta tag, description, sitemap etc.
What are most important Methods for On Page Optimization?
Here are few things to do for on page optimisation.
# Keyword Research and Analysis
# Anchor Text Optimization
# Keyword Density
# Title Tag (Page Title Optimisation)
# Submission of XML Sitemap
# Page Specific Meta Tag Creation
# Search Engine Verification from Google, Yahoo and MSN
# Alt Tag Optimization
# Content Placement
# Creation and Submission of ROR.xml
# Creation of Proper Link Structure
# Implementation of 301 Permanent Redirect
# Implementation of Google Analytics
# Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
# Creating microformats like hcard integration, hrview integration,vCard integration

Off page optimization :
Off page optimization refers to the process of quality link building to related websites. Links building are made through different ways such as bookmark, directory, article, blog, forum posting etc.
What are most important Methods for Off Page Optimization?
Off Page Optimization is usually consist of different link building methods.
# Directory Submission
# Blog Posting
# Forum Posting
# Social Bookmarking Submission
# Footer Links
# Link Wheel
# Profile Creation
# Article Submission
# Press Release Submission
# Blog Commenting
# Rss Feed Submission
# Video Submission
# Social Media Optimization
# Css Submission
# Blog Hosting
# Affiliate Marketing
# Review Posting

What is Link building?
Link Building refers to the method of building relevant links to your website or pointing to a website of concern. It helps for getting higher ranking and visitors to your site.

Pay per click:
Pay per click refers to the method of search engine listing of company websites on the top and the right hand side of natural search engine results for a particular key phrase queries. It is also known as Google AdWords.

Adwords:
AdWords is a web marketing technique used to drive traffic to websites, where advertisers or the website owner pays the publisher search engine for each click.

Adsense:
AdSense is a Google run advertising program that allows you to make money from your blog or website by just displaying relevant ads.

New SEO Interview Question And Answer

New SEO Interview Question And Answer 

SEO Interview Questions And Answers

My SEO interview question and answers helps you to Cracking the interviewers questions very easily and very confidentially.Read them and prepare for your seo interview.

Q1. Tell me something about yourself ?

Ans. You should tell him very confidentially about yourself your strength and your Aim.

Q2. What you know about SEO ?

Ans. It is process of getting traffic from free and paid listing on the search engine like.

• google
• yahoo
• bing

Q3. How to get top position in SEO ?

Ans. With the help of two factors we get top position in Search Engine

A) ON PAGE OPTIMIZATION

B)OFF PAGE OPTIMIZATION

Q4. What do you know about ON Page Optimization ?

Ans. Where we need to work on On page of our site and we can make changes on title tag, meta tag,site structure and site content, links and keyword.And On page optimization we need to work also on logical factors.

Q5. What do you know about Off Page Optimization ?

Ans.Off page optimization means we can work on important factors like directory submission,link building,social media and fresh content.And Off page optimization we don't need to work on logical abilities.

Q6. Do you know about latest update in SEO ?

Ans.Yes Sir i know about latest updates in SEO

1) Panda

2) penguin  

Q7. What is the latest  Panda update ?                                                            

Ans. The Panda  is for improve the search result in Google.The latest panda version is 2.5.3 . All the focus was transformed on the user and now quality content , proper design, proper speed, proper use of images and videos, content to ad  ratio all mattered more after the Panda update.                                                                          

Q8. What do you know about latest update in penguin ?

Ans. In the September 5 the Google penguin 3 has updated. Mutt cutts says it is the new data refresh. 0.3% english language has effected. Penguin is the code name of the google algorithm. It is first arrived the April 24 2012. It’s goal is decreasing the ranking of the website that violate the Google Webmaster guidelines. This guidelines are violated by using black ghat SEO techniques like keyword stuffing, cloaking etc. Lots of duplicate sites are effected by this update. When it first arrived 3.1% search query has effected. But now only 0.3% has effected. Still it is very much dangerous for the SEO. I think best technique is that only directory submission can help you. It can overcome some damage of your site. But after all it’s very bad news for the world of SEO

Q9. Who is Matt cutts ?

Ans. Matt cutt is the head of Google web spam team.

Q10. What is keyword stemming ? 

Ans. keyword stemming is the process of finding out the root word from the  search query..

Q11.What is keyword density ?

Ans. Keyword density make your content stand out in crowd.

        Here is important formula of keyword density 

                                                     total no of keyword             *100

                                                  total no of words in your artical

Q12. What are webmastertools ?

Ans. Webmaster tools is free service by google where we can check all the details like indexing data,daily user, stats ,search query,CTR and XML sitemap.

Q13. Which  Important factors makes ON Page Optimization better ?   

Ans. In On Page Optimization there are some important factors like

1. Title Tag
2. Meta tag
3. Keyword
4. Sitemap
5. Images
6. Internal linking
7. Bread crimp.

Q14. Which  Important factors makes Off Page Optimization better ?

Ans. In Off Page Optimization there are some important factors like

1. Directory Submission 
2. Artical Submission
3. Press Release
4. Blog Writing/posting/creation
5. Classified Submission
6. Social  Media

Q15. What is google Sandbox ?

Ans. Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web.

Q16. What is LSI ?

Ans. LSI stands for latent semantic indexing.It is data retrieval technique.

Q17. How many characters limits in Title tag ? 

Ans. In title tag approx 70 characters we can add.

            <title>primary keyword(70 char)</title>

Q18. How many types of Meta Tags and their characters limits ?

Ans. 2 types meta tags in Seo

1. Description Meta tag (150 characters limits)
2. Keyword Meta tag (200 characters limits)

Q19. What Seo tools do you use ?

Ans. Google webmaster tools, Google analytic,keyword research,Alexa,open site explorer.

Q20. How many SEO techniques do you know ?

Ans. 1)Black hat seo

        2)White hat seo

        3)Gray hat seo

Q21. What is Black Hat Seo ? And how many techniques used in it ?           

                                                                                                                            

Ans. Black hat seo is technique in which we use duplicate issues like content,photos, video,hidden links,keyword stuffing doorway pages and many other.It is not good for our site because when Google starts its crawling it considered the site is full of duplicate issues and he penalized the site minimum +30 Google page ranking

                                            Black hat techniques

• hidden link
• keyword stuffing
• doorway pages
• incorrect keyword 
• link farming 
• mirror side

Note:- For Best seo this technique is not good avoid this technique..

Q22. What is White Hat Seo ? And how many techniques used in it ? 

Ans. White hat seo is a technique in which we used fresh,good contents in our site.Never used any kind of duplicate contents in it.It is the best method to get high ranking on the Search Engine..

                                         White hat techniques

• Quality contents
• Titles and Meta data
• Keyword research and Effective keyword use
• Quality inbound links

Note:- Best technique for best seo

Q23. What is Bookmarking Sites ? 

Ans. Bookmarking sites helps you to getting instant traffic on your site by his powerful social media factor.You can easily bookmarks this site on your favorites list and when it requires you can click on this and you will get this.

Q24.Top 6 Bookmarking  sites name ?

Ans. Top Bookmarking Sites.

1. Twitter
2. Pinterest
3. reddit
4. stumble upon 
5. Digg
6. Delicious

Q25. Tell me One URL short links site name ?

Ans. http://www.bitly.com 

Q: Define blog, article & press release?


Ans: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.

The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written  by a third party or expert of any specific field.

Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.

Q26: What are Meta Tags?

Ans: HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.

Example: 

<head>
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
</head>

Q27: Difference between keyword & keyword phrase?

Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

Q28: Establish a difference between PR & SERP.

Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.

SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.

Q29: Define Alt tag?

Ans: The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.

For example, the HTML for this image will appear something like this:

<img alt=”you can define alt tag just below the input box of image title while uploading or editing a image.” src=”<http://www.webgranth.com/wp-content/uploads/2012/07/Alt tag.jpg”>

Q30: What do you know about Adsense?

Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

 
Q31: Can you define Adword?

Ans: Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.

 
Q32: What is PPC?

Ans: PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.

Q33: What are the aspects in SEO?

Ans: The main aspect in SEO are divided in two class: SEO On-Page and SEO Off-Page.

SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.

SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

Q34: What do you know about RSS?

Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.

However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites. Click here to know more