Find The SEO Question For Interview 

1 If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean? 

a. 20% of the webpages of the website have been indexed by the search engine 

b. Only 20% of the pages of the website will be indexed by the search engine 

c. 20% of the websites pages will never be indexed 

d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

Answers:a

2 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate. 

a. less than 30% 

b. 30 percent 

c. more than 30%

Answers:b

3 Which of the following factors have an impact on the Google PageRank?

a. The total number of inbound links to a page of a web site 

b. The subject matter of the site providing the inbound link to a page of a web site 

c. The text used to describe the inbound link to a page of a web site 

d. The number of outbound links on the page that contains the inbound link to a page of a web site

Answers:a 

4 What does the 301 server response code signify?

a. Not Modified 

b. Moved Permanently 

c. syntax error in the request 

d. Payment is required 

e. The request must be authorized before it can take place

Answers:b

5 If you enter 'Help site:www.go4expert.com' in the Google search box, what will Google search for?

a. It will open up the Google help pages applicable to www.go4expert.com 

b. It will find pages about help within www.go4expert.com 

c. It will only find page titles about help within www.go4expert.com 

d. It will direct you to the request page for re-indexing of www.go4expert.com

Answers:b

6 What is Anchor Text? 

a. It is the main body of text on a particular web page 

b. It is the text within the left or top panel of a web page 

c. It is the visible text that is hyper linked to another page 

d. It is the most prominent text on the page that the search engines use to assign a title to the page

Answers:c

7 Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"? 

a. Yahoo Search Term Suggestion Tool 

b. Alexa 

c. Google Traffic Estimator 

d. Google Trends 

e. WordTracker

Answers:e

8 What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

a. Waves 

b. Flux 

c. Shuffling 

d. Swaying

Answers:b 

9 Are RSS/Atom feeds returned in Google's search results? 

a. Yes 

b. No

Answers:a

10 Which of the following statements regarding website content are correct? 

a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version 

b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.go4expert.com/page/ and http://www.go4expert.com/page and http://www.go4expert.com/page/index.htm. 

c. Syndicating your content could lead to Google viewing the material as duplicate 

d. Placeholders for pages which do not have content are never viewed as duplicate content by Google

Answers:a

11 What does the term Keyword Prominence refer to? 

a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment 

b. It refers to the importance attached to getting the right keyword density 

c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines 

d. It refers to the fact that the keywords in bold font are given priority by the search engines

Answers:c

12 What is the term for Optimization strategies that are in an unknown area of reputability/validity? 

a. Red hat techniques 

b. Silver hat techniques 

c. Grey hat techniques 

d. Shady hat techniques 

Answers:c

13 Which of the following statements is correct with regard to natural links? 

a. They are two way links (reciprocal links) 

b. They are from authority websites 

c. They are voluntary in nature 

d. They are from .edu or .gov extension websites

Answers:c

14 Which of the following can be termed as good keyword selection and placement strategies?
 a. Targeting synonyms of the main keyword 

b. Targeting the highest searched keywords only 

c. Copying competitor keywords 

d. Optimizing five or more keywords per page

Answers:a and d

15 What does the 302 server response code signify? 

a. It signifies conflict, too many people wanted the same file at the same time 

b. The page has been permanently removed 

c. The method you are using to access the file is not allowed 

d. The page has temporarily moved 

e. What you requested is just too big to process

Answers:b

16 Which of the following statements about FFA pages are true? 

a. They are greatly beneficial to SEO 

b. They are also called link farms 

c. They are paid listings 

d. They contain numerous inbound links

Answers:b

17 What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act? 

a. Spreading 

b. Dilating 

c. RSD ( ) 

d. Stemming 

e. Branching

Answers:e

18 What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter Disallow:

a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page 

b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page 

c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page 

d. None of the above

Answers:b

19 Which of the following statements about RSS are correct? 

a. It is a form of XML 

b. It stands for Realtime streamlined syndication 

c. It is a good way of displaying static information 

d. It is a microsoft technology

Answers:a

20 Which of the following statements are correct with regard to using javascript within the web pages? 

a. It uses up the valuable space within the webpage, which should be used for placing meaningful text for the search engines 

b. Search engines cannot read Javascript 

c. It is a good idea to shift the Javascript into a separate file 

d. Most of the search engines are unable to read links within Javascript code

Answers: c and d

21 Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword? 

a. It is directly proportional to the popularity of the keyword 

b. It is inversely proportional to the competiton for the keyword 

c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

Answers:a and b

22 What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

a. Trafficjacking 

b. Visitorjacking 

c. Viewjacking 

d. Pagejacking

Answers:d

23 Which of the following search engines offers a popular list of the top 50 most searched keywords? 

a. Google 

b. Yahoo 

c. AOL 

d. Lycos

Answers:d

24 Which of the following search engines or directories provides the main search results for AOL? 

a. Lycos 

b. DMOZ 

c. Google 

d. Yahoo 

e. Windows Live

Answers:c

25 Which of the following can be termed as appropriate Keyword Density? 

a. 0.01-0.1% 

b. 0.1-1% 

c. 3-4% 

d. 7-10% 

e. More than 10%

Answers:c

26 The following robots meta tag directs the search engine bots: <META NAME="robots" CONTENT="noindex,nofollow"> 

a. Not to index the homepage and not to follow the links in the page 

b. Not to index the page and not to follow the links in the page 

c. To index the page and not to follow the links in the page 

d. Not to index the page but to follow the links in the page

Answers:b

27 What is Keyword Density?

a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS)the total words in HTML on the page 

b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page 

c. The number of times the keyword is used in the page description 

d. The number of times the keyword is used in the page title 

e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page

Answers:d

28 Which of the following are examples of agents? 

a. Internet Explorer 

b. Search engine spiders 

c. Opera 

d. SQL Server database attached to a website

Answers:b

29 If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?

a. Yes 

b. No

Answers:b

30 Cloaking is a controversial SEO technique. What does it involve? 

a. Increasing the keyword density on the web pages 

b. Offering a different set of web pages to the search engines 

c. Hiding the keywords within the webpage 

d. Creating multiple pages and hiding them from the website visitors

Answers:b

31 Which of the following facts about Alexa are correct? 

a. Alexa provides free data on relative website visitor traffic 

b. Alexa and Quantcast provide information on visitor household incomes 

c. Alexa is biased towards US based traffic 

d. Quantcast only tracks people who have installed the Quantcast toolbar

Answers:a

32 Google gives priority to themed in-bound links. 

a. True 

b. False

Answers:a

33 Which of the following methods can help you get around the Google Sandbox? 

a. Buying an old Website and getting it ranked 

b. Buying a Google Adwords PPC campaign 

c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed 

d. Getting a DMOZ listing

Answers:a

34 A Hallway Page is used to: 

a. Attract visitors from the search engines straight onto the Hallway Page 

b. Organizes the Doorway Pages 

c. Helps people navigate to different Doorway Pages 

d. Enables search engine bots to index the Doorway Pages

Answers:d

35 Which of the following options describes the correct meaning of MouseTrapping?

a. The technique of monitoring the movement of the mouse on the webpage 

b. The technique of monitoring the area on which an advertisement was clicked 

c. The web browser trick, which attempts to redirect visitors away from major websites through a spyware program 

d. The web browser trick, which attempts to keep a visitor captive at on a website

Answers:d

36 What is the most likely time period required for getting a Google page rank? 

a. 1 week 

b. 3 weeks 

c. 2 months 

d. More than 3 months

Answers:d

37 All major search engines are case sensitive. 

a. True 

b. False

Answers:b

38 Which of the following website design guidelines have been recommended by Google?
 a. Having a clear hierarchy and text links 

b. Every page should be reachable from at least one static text link 

c. If the site map is larger than 100 or so links, you should break the site map into separate pages 

d. Keeping the links on a given page to a reasonable number (fewer than 100) 

e. Use less than 30 images or graphics per page

Answers:e

39 How are site maps important for the search engine optimization process? 

a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement 

b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website. 

c. Site maps help the search engine spider pick up more pages from the website 

d. None of the above

Answers:c

40 Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized? 

a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link 

b. Only Paid text links to non profit websites should be accepted 

c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink 

d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
Answers:c

Q:	What is a Title?
A:	The "Title" of a web site is probably the single most important element for natural search engine positioning. The Title is placed within the "head" of the html, is generally 12-15 words long and should be descriptive in nature.

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Q:	What is a keyword?
A:	A "keyword" or "keyword Phrase" is the word or words a person types into the search box on a search engine to look up subject matter on the Internet. If you are looking for a flag for your home or office, you might type in "American Flags". The Search Engine screens its database for those web sites it has obtained and looks for the words, "American Flags". Through programming, it then finds and places in order those web sites which it believes to be a match and displays them in order of relevancy. With proper design of a web site, you should have a keyword meta tag area within the head of your html to list the words or "keywords" which best describe your web site. It is important to reflect carefully when choosing your keywords. If you sell boats, but you are only licensed to do so in Maine, then your keywords might best be "boats for sale in Maine" or "Maine Boats", etc.

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Q:	What is a Description?
A:	The "Description" of your web site also resides within the "head" of your html and is usually a sentence or two containing approximately 15 words which best describe your web site.

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Q:	What is "body content relevance"?
A:	"Body content relevance" is the written "non-image" text on the page of the web site which is descriptive in nature and relates to the title, description and keywords. It is not mandatory to have relevant body content, but it most definetly will assist your ranking on the search engines.

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Q:	What is link popularity?
A:	Link popularity refers to the number of web pages on the Internet which are recognized by a search engine to have a hyperlink reference to your site, or in other words are "pointing" to your web site as a reference.

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Q:	What does the Submission Process Actually Do?
A:	The SUBMISSION programs send your web site address, "URL" to search engines and links using what is referred to as add-a-URL strings. After receiving the URL, engines use a "spider" to then parses through the HTML code looking for tags that begin with "<a href=". After the entire page has been parsed, a small "Web BOT" travels the links it found, searching for more links using the same procedure until all of the pages at that URL address have been found.

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Q:	When will my Submissions appear on the engines?
A:	Every engine and directory is different. In some cases, your submission will appear within a few days. In some cases your submission may be much longer and in some instances, your web site may never get listed by that submission. Because of this, the idea is that the more engines you submit to, the better your visibility will be and if you submit regularly (every month), you have a better chance of getting added to the engines that didn't add you the last time. Many engines and directories put you in a queue. Some will manually add you when they get a chance. Some will wait to check your site out for content.

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Q:	What is the difference between submission and placement and when will my first page paid placement list on the search engines?
A:	With search engine submission, we do not guarantee that a search engine will place your web site. With search engine placement, we ask for you to allow ten days for placement on the search engines. You will receive a ranking report at the email address you provided on your order form.

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Q:

What is a search engine and how does it work?

A:

On the Internet, a search engine has three parts: A spider (also called a "crawler" or a "bot") which travels to every page or representative page on every searchable web site, reads it, then using hypertext links on those pages, travels throughout the other pages linked by that web site. A catalog or Index which is created by programs compiling the pages read from those web sites, and... A program which receives your search request, compares it to the entries in the index, and returns the results to you. An alternative to using a search engine is to explore a structured directory of topics. Yahoo, which also lets you use its search engine, is the most widely-used directory on the Web.  A number of Web portal sites offer both the search engine and directory approaches to finding information Not all search engines are created equal, but all of them have a few basic components that are essential to their use. Some components are more visible than others to the average user, but all of them must be working in tandem to create a high performance search tool. The three basic actions that have to be performed for a search engine to be useful are: Gather information, analyze information, and display information. The only major difference between major search engines is how these tasks are performed and how often they are performed. Gathering information Spiders are the programs that search engines use to collect information about web sites on the Internet.  These programs traverse the world wide web gathering the content of web sites and store that information for later processing. There are two basic ways that spiders can find your web site. You can tell the search engine about your web site, or let it find your site on its own. Typically search engines will have a place on their web site which allows you to suggest a site to them. After a site has been suggested, the search engines spider will visit that web site to collect information about it. Spiders also follow the links on each web site to find linked sites to visit. This is how a spider will find your site by itself. The more web sites that link to your site, the more likely a spider will find your site without you telling it your sites URL. Usually search engine spiders will revisit your site when you submit your URL again. When the spider finds a link to your site, or after a specified amount of time has passed since its last visit. Depending on the number of web sites that the spider needs to visit and the resources that the spider has at its disposal, it can take days or months for a spider to visit or revisit your web site. Displaying information Search engines take a search request from a user and display a list of web pages that relate to that topic. These returned sites give clues to the algorithm used to analyze the web pages in the search engines index. When a search engine displays the file size of the web page or a percentage next to the web site, it can be used to help figure out how to optimize your web pages better for that search engine. Some search engines return results in the order of relevance, others mix up the results to make sure the web sites returned are from different sites. No matter how a search engine displays the information requested by a user, this result is typically the first impression of your web site. It is important to follow any guidelines that search engines give and do research on how each search engine analyzes web pages so that you not only get a good ranking for your search, but the description of your site is accurate as well.

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Q:	What is an algorithm?
A:	The term algorithm (pronounced "AL-go-rith-um") is a procedure or formula for solving a problem. The word derives from the name of the Persian mathematician, Al-Khowarizmi (825 AD). A computer program can be viewed as an elaborate algorithm. In mathematics and computer science, an algorithm usually means a small procedure that solves a recurrent problem.